Direction requests lead the result
The 57% increase counts requests for directions to the bar. It indicates navigation intent and does not confirm a visit or a spend.
Case Studies
Case Study · Kiki Party Bar · Vienna, Austria · Europe
A Month-Over-Month Move in Local Discovery
MapsExperts has managed this location’s Google presence since the listing was created, so there is no earlier year to compare against. Comparing August 2026 with July 2026, the profile recorded 57% more direction requests, 52.2% more impressions, a 13% higher overall engagement rate and 188 additional website clicks.
August 2026 vs July 2026 · month over month
One month against the month before it.
All four figures compare August 2026 with July 2026. The website-clicks figure is an absolute increase of 188 clicks rather than a percentage, and it is shown that way deliberately.
HEADLINE METRIC +57% Direction requests August 2026 vs July 2026
ALSO REPORTED
+52.2%
Impressions August 2026 vs July 2026
+13%
Overall engagement rate August 2026 vs July 2026
+188
Additional website clicks Absolute increase, not a percentage · August 2026 vs July 2026
What these metrics measure
A fast move in local discovery and navigation intent.
Between July and August 2026 the profile was shown more often and more people asked for directions. For a bar, a direction request is the action closest to actually turning up.
188 additional website clicks
This is an absolute figure: 188 more website clicks in August 2026 than in July 2026. It is not a 188% increase and is not presented as one.
Month over month, because the location is new
MapsExperts set up and has managed the location’s Google presence from the start, so no year-earlier period exists. All figures compare two consecutive months; they are not annual growth and are not comparable with the year-over-year cases published elsewhere on this site.
Evidence discipline
+188 is a number of clicks. It is not a percentage.
Two things decide whether this case is read correctly: the comparison period, and the difference between an absolute figure and a percentage. Both are stated next to every number. The period is month over month because the location did not exist a year earlier.
- 01Comparison period: August 2026 vs July 2026 · month over month
- 02188 additional website clicks is an absolute increase, not +188%
- 03No year-over-year comparison: the location did not exist a year earlier
- 04No visit, guest or revenue claim
From discovery to arrival
In nightlife, the distance between being found and being visited is short.
If you are opening a venue, or local discovery decides who turns up, MapsExperts can set up the Google presence and operate it as an ongoing managed service, reporting each month against the one before it.