02 Florida & Utah, United States
Harrison Hotel + Zermatt Utah Resort & Spa
Multi-property hospitality +67% Call clicks Harrison Hotel
Two starting points, one focus on high-intent hotel demand
Harrison Hotel in Florida and Zermatt Utah Resort & Spa in Utah are two separate properties with two different starting points. Harrison accelerated an already fluctuating baseline, while Zermatt first stabilized more than a year of decline. The case focuses on directly observed website clicks, calls and search visibility rather than modeled revenue assumptions.
What the case shows - Harrison Hotel (Florida): call clicks +67.0% during active optimization
- Harrison Hotel (Florida): website clicks +39.2%
- Zermatt Utah Resort & Spa (Utah): website clicks and calls returned to growth in May
- Public proof excludes modeled booking revenue and assumed CAC
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