Engagement rate is an interaction signal
The 300% increase describes how much more the profile was interacted with relative to the same period a year earlier. It is not a count of guests, bookings or revenue.
Case Studies
Case Study · Liliac Lodge · Batoș, Romania · Europe
Turning Local Discovery Into Stronger Engagement
Comparing May–July 2026 with May–July 2025, the Google Business Profile of Liliac Lodge recorded a 300% higher overall engagement rate, 54% more website clicks and 15% more direction requests. Each figure refers only to the metric it names.
May–July 2026 vs May–July 2025
Stronger engagement, with higher-intent actions alongside it.
These are the Google Business Profile metrics published for this case. Engagement rate is the headline figure; website clicks and direction requests are shown separately because each measures a different customer action.
HEADLINE METRIC +300% Overall engagement rate May–July 2026 vs May–July 2025
ALSO REPORTED
+54%
Website clicks May–July 2026 vs May–July 2025
+15%
Direction requests May–July 2026 vs May–July 2025
What these metrics measure
Engagement and direction requests describe different steps in local discovery.
For a lodge, being found is only the first step. The points below separate the interaction signal from the two actions that indicate someone is moving closer to a visit, so the result is not read as a single blended outcome.
Website clicks open the owned journey
A 54% increase in website clicks means more people moved from the Google profile to the lodge’s own site, where availability and rooms can be evaluated.
Direction requests indicate travel intent
A 15% increase in direction requests reflects more people asking for navigation to the property. It is a routing action, not a confirmed arrival.
Evidence discipline
Three metrics, each stated on its own.
This case publishes the engagement rate, website clicks and direction requests recorded for the comparison period. Those figures are not combined into a single growth number and are not presented as a statement about the lodge’s overall performance.
- 01Comparison period: May–July 2026 vs May–July 2025
- 02No combined, averaged or blended growth figure
- 03No booking, occupancy or revenue claim
- 04Engagement rate reported as an interaction signal, not as customers
From discovery to engagement
Local discovery is worth measuring one action at a time.
If your property depends on local search, MapsExperts can operate the Google presence as an ongoing managed service and report the metrics behind it individually rather than as one headline number.