Calls are direct contact
The 123% increase counts calls started from the Google profile. It does not count enrolments, students or revenue.
Case Studies
Case Study · Study Point · Vienna, Austria · Europe
From Local Visibility to Direct Enquiries
Comparing May–July 2026 with May–July 2025, the Google Business Profile of Study Point recorded 123% more calls, 65% more impressions, 43% more website clicks and 2.5% more direction requests. Calls are counted as profile actions, not as enrolments or revenue.
May–July 2026 vs May–July 2025
Visibility, website activity and direct enquiries.
The metrics below follow one sequence: the profile was shown more often, more people opened the website, and more people called. Each step is reported separately, because a call is a different action from a click.
HEADLINE METRIC +123% Calls May–July 2026 vs May–July 2025
ALSO REPORTED
+65%
Impressions May–July 2026 vs May–July 2025
+43%
Website clicks May–July 2026 vs May–July 2025
+2.5%
Direction requests May–July 2026 vs May–July 2025
Search-term visibility
Growth for individual search terms.
Each figure is the growth of that search term in May–July 2026 compared with May–July 2025. German search terms are shown as they were measured and are not translated.
‘English Nachhilfe Wien’ +126%
‘Nachhilfe’ +100%
‘Nachhilfe Privat’ +100%
‘Tutor’ +100%
‘English’ +100%
‘Points’ +100%
What these metrics measure
A call is the closest action to an enquiry — and still only an enquiry.
For a tutoring business, a phone call is usually the point where a parent or student asks a real question. That makes calls the most commercially relevant signal in this case, and also the one that needs the clearest wording.
Website clicks precede the enquiry
A 43% increase in website clicks means more people moved from the profile to Study Point’s own site before deciding whether to make contact.
Impressions describe reach, not intent
A 65% increase in impressions means the profile was shown more often. On its own that says nothing about whether anyone acted.
Evidence discipline
More calls is a measured action. It is not a revenue claim.
This case reports the four profile metrics and the search-term growth recorded for the comparison period. Calls are not converted into customers, and the metrics are not presented as one combined result.
- 01Comparison period: May–July 2026 vs May–July 2025
- 02Calls counted as profile actions, not as enrolments, customers or revenue
- 03No combined or averaged growth figure across metrics
- 04Search-term figures reported per term, not as overall visibility
From visibility to enquiries
Local visibility is only useful when it produces contact.
If enquiries matter more than impressions for your business, MapsExperts can operate the Google presence as an ongoing managed service and report each action separately.