Website clicks doubled
The 100% increase means website clicks in May–July 2026 were twice the May–July 2025 figure. It measures clicks, not appointments.
Case Studies
Case Study · Massage Studio 012 · Požarevac, Serbia · Europe
Local Discovery Measured at Every Step
Comparing May–July 2026 with May–July 2025, Massage Studio 012 recorded growth in each of the five metrics reported in this case: impressions +12.6%, overall engagement +33.2%, website clicks +100%, calls +32% and direction requests +18.1%.
May–July 2026 vs May–July 2025
Discovery, engagement and three different customer actions.
The five metrics below follow the local-discovery sequence from being shown to being contacted. They are reported individually; this case does not merge them into one figure or describe them as the studio’s overall performance.
HEADLINE METRIC +100% Website clicks May–July 2026 vs May–July 2025
ALSO REPORTED
+33.2%
Overall engagement May–July 2026 vs May–July 2025
+32%
Calls May–July 2026 vs May–July 2025
+18.1%
Direction requests May–July 2026 vs May–July 2025
+12.6%
Impressions May–July 2026 vs May–July 2025
Search-term visibility
Growth for individual search terms.
Each figure is the growth of that search term in May–July 2026 compared with May–July 2025. Serbian search terms are shown as they were measured and are not translated.
Massage and ‘massage Požarevac’ related terms +100%
‘privatne masaže’ +100%
‘kozmetički salon’ +100%
‘Požarevac masaža’ +100%
What these metrics measure
Each step is a different decision by a different person.
Seeing a profile, interacting with it, opening the website, calling and asking for directions are five distinct actions. Reporting them separately shows where the movement actually happened.
Calls and directions are high-intent actions
Calls grew 32% and direction requests grew 18.1%. Both indicate someone moving toward a visit; neither confirms one.
Engagement and impressions describe the top of the sequence
Overall engagement grew 33.2% and impressions grew 12.6%. These describe how often the profile was shown and interacted with.
Evidence discipline
Five metrics, five separate statements.
Each percentage in this case belongs to the metric it names and to the stated comparison period. The figures are not averaged, and they are not described as bookings, treatments or revenue.
- 01Comparison period: May–July 2026 vs May–July 2025
- 02No combined or averaged growth figure across the five metrics
- 03No booking, appointment or revenue claim
- 04Search-term figures reported per term, not as overall visibility
From discovery to contact
A local studio is found, evaluated and contacted in separate steps.
If local discovery drives your appointments, MapsExperts can operate the Google presence as an ongoing managed service and report each step of the sequence on its own.